The Crowdify Branding Blog » Advertising http://blog.crowdify.com We're the crowd-driven brand opinion network. And we blog. You'll find interesting information here on brands, brand management, semantics, language, crowdsourcing, and computational linguistics. Sat, 19 Dec 2009 15:56:31 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Advertising Age: Top 10 Ideas of the Decade http://blog.crowdify.com/advertising-age-top-10-ideas-of-the-decade/ http://blog.crowdify.com/advertising-age-top-10-ideas-of-the-decade/#comments Tue, 15 Dec 2009 03:25:48 +0000 Anthony Stevens http://blog.crowdify.com/?p=5 Advertising Age has posted their “Ideas of the Decade” list and it’s a great read for marketers.  There are some entries that are obvious can’t-miss inclusions: crowdsourcing, the long tail, the tipping point – but I found the entry on branded journalism to be particularly compelling:

Mr. Light’s theory, as he explained it in a 2004 conference, is that “you own your ideas for about an hour and a half.” In other words, the associations and meanings around a brand change over time, so marketing has to be nimble, both proactive and reactive, and liberated from the notion that a brand idea can be lodged in a consumer’s mind over time.

Give it a read and tell me what you think: http://adage.com/article?article_id=141058

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