From Sara Zucker at brandchannel comes this report about Hertz’s aggressive investments in their brand:

The company will introduce free mobile device widgets in the first quarter of next year, which will allow users to make reservations, find Hertz locations, and receive promotions over the phone. The brand is also offering ‘’smart” phone applications that will permit customers to make reservations via their BlackBerrys and iPhones.

Hertz is also apparently on their way to rolling out a new logo:

[They are] creating a new, more contemporary logo that incorporates the brand’s signature yellow color.

That last one piqued my interest.  I’m always curious about logo rebranding, given my ongoing work with Crowdify.  I’ll keep an eye peeled for when they unveil the new logo.